The Guardian
Scope:
Client:
Year:
Brand Strategy, Brand Identity, Packaging Design & Digital Design
Nordgreen
2022
Nordgreen is a global watch company that blends Minimalistic Design with fine craftsmanship. The new launch of Nordgreen's timepiece has a unique story, inspired by sustainability, Scandinavian Design, and luxury. The goal for this conceptual project was to create a brand strategy and identity for an upcoming launch of premium timepiece 'The Guardian'.
The Brand book provides specific, consistent guidelines for the future brand, making it recognizable in a competitive global market. Brand Guidelines concludes with brand strategy, the visual and verbal brand identity. It contains a brand manifesto, Tone-of-voice, and Taglines tailored to the target audience, their needs, and aspirations. It also provides specific guidance on more elements such as Typeface, colors, and digital media.
